Compelling Perspectives: Year Two
Identity, communications and event designCompelling Perspectives is a speaker series that focuses on topics of societal importance and provides a forum for respectful discourse across a range of views. My goal for the series’ second year was to build on the visual identity I developed for it’s launch—pushing the typography and palettes to reflect the series’ theme for the year, The Role of Media in Contemporary Society.
Client Lehigh University
Scope Identity design, collateral design (print, digital and environmental), motion graphics, art-direction and project management
Traditional Media
The series presented viewpoints from professionals in traditional and non-traditional media, kicking off with veteran journalists Katie Couric and Marty Baron sharing their thoughts as representatives of the former. I represented this viewpoint using a red, black and white palette (as a nod to print media) and built imagery using pictures from television newsroom stages. Graphics feature phrases that speak to disinformation and misinformation—animated to move quickly, as a reference to the fast pace of the media landscape.
Non-traditional Media
V Spehar of Under The Desk fame presented non-traditional media’s viewpoint on media’s role in contemporary society. The graphics for this viewpoint were built using the same base imagery (of print media and television newsrooms), and then treated with colour and texture distortions—to create assets that skewed more ‘digital.’ They carry forward the strong, interlocking typography that the series’ visual identity is grounded in, and pair this with vibrant, over-saturated, layered images designed to feel like a hazy, low-fi celluloid space.
The collage by artist Andrei Cojocaru that was featured in the series’ launch materials continues to be used as an element in this work.
