Compelling Perspectives
Identity, communications & event design
Compelling Perspectives is a speaker series that provides a forum for respectful discourse across a range of views. As someone who believes that words and dialogue have tremendous power to do good, having this project assigned to me was incredibly exciting. I developed this series’ visual identity and all associated collateral—print, digital and environmental.
Specs & RecognitionClient: Lehigh University
Scope: Identity design, marketing and event materials (print, digital and environmental graphics), motion design, art direction and project management
Recognition: CASE Circle of Excellence: Marketing Initiatives, Best of CASE District II Award: Marketing Initiatives, CUPPIE Awards: Marketing Initiatives
Visual Identity
I developed a flexible system that allows the series’ identity to evolve over time, with elements adaptable across use cases. Serif and sans-serif typefaces are paired to reflect the coming together of worldviews. Colors are from Lehigh’s secondary palette, grounding the series in the university’s identity while still feeling fresh. Texture and imagery evoke grit and express the complexity of the series’ topics.
Topic in Focus: National Security
A collage by Andrei Cojocaru that speaks to the inaugural topic, national security, is a recurring base element in print and motion-based pieces. Theresa May was the series’ first speaker, representing the conservative view point, followed by Leon Panetta, who represented the liberal viewpoint.
