Compelling Perspectives
Identity, communications and event designCompelling Perspectives is a speaker series that provides a forum for respectful discourse across a range of views. As someone who believes that words and dialogue have tremendous power to do good, having this project assigned to me was incredibly exciting. I developed this series’ visual identity and all associated collateral—print, digital and environmental.
Client Lehigh University
Scope Identity design, collateral design (print, digital and environmental), motion graphics, art-direction and project management
Visual Identity
I developed a flexible system to allow the series’ communications to evolve over time. Its elements can be used in various configurations based on use-case. Serif and sans-serif typefaces are paired together to signal the coming together of worldviews, with rules around which typefaces should be used for what information. Colours are from Lehigh’s lesser used secondary palette—so the series feels grounded in the university’s identity, and, at the same time, feels like something new. Texture and imagery are used to evoke grit and integrate the complex nature of the topics of discussion into the graphics for the series.
Video executed by Andrew Zoleta
Topic in Focus: National Security
Compelling Perspectives’ inaugural topic was was National Security. A collage by Andrei Cojocaru that speaks to this topic features as a recurring base element in both print and motion-based pieces. Theresa May was the series’ first speaker, representing the conservative view point, followed by Leon Panetta, who represented the liberal viewpoint.
