SriMan Trust
Marketing strategy & designSriMan Trust provides 360° individually customised support to academically motivated students who identify as low-income—allowing them to purse their studies and realize their dreams. Through this process, the Trust impacts their families and society at large.
This is an ongoing project—check back in for updates!
SpecsClient: SriMan Trust
Scope: Marketing strategy (positioning and visual identity), copywriting and design
I explored a number of avenues when creating the Trust’s logo—from the most straightforward wordmarks to more involved graphic motifs. The option that emerged the winner was the one that I think of as the “happy medium.”
Iteration culminated in this primary mark.
The book + plant motif from the primary logo can also be used independently as a secondary logo.
The palette is composed of deeper colours, lighter neutrals and bright accents.