Umoja 30
Cross-media design
The Umoja House was born from student activism. It was established in 1989 as a residence where students of colour could express themselves, and has since evolved into a residential community that embraces belonging for all. I designed materials across media for Umoja House’s 30 year anniversary celebration.
Specs & CollaboratorsClient: Lehigh University
Scope: Design for the celebration’s identity, communications, exhibition, editorial coverage and swag
Photography: Christa Neu
My goal was to create a wordmark that felt like a subset of the Lehigh University identity, while giving the celebration its own personality.
Colours and the classical serif typeface from the university's visual identity ground the mark in 'Lehigh', while composition and the display typeface make it feel hand-made and approachable.
Portrait gallery: I designed a gallery of stunning portraiture captured by photographer Christa Neu. This included planning the space, test-printing on various substrates and installing the exhibit—all on a tight budget!
Editorial: To celebrate its 30th anniversary, Lehigh published a long-form editorial feature about the founding of the Umoja House. I designed both the print and web versions.