Go: The Campaign for Lehigh
Implementing a new identity
GO: The Campaign for Lehigh is a $1 billion initiative to support students, programs, facilities and research. While grounded in the university’s values, the campaign identity developed by Sullivan (NYC) is a bold departure from Lehigh’s traditional style, giving me the opportunity to explore a fresh visual language for a 150+ year-old institution.
Specs & RecognitionClient: Lehigh University
Scope: Print design, web design, art direction of portraiture and project management
Recognition: Featured on Durkan Group’s list of Top 10 Capital Campaign Websites for Higher Education
Launch Invitation
The campaign was launched with a multi-day celebration across three locations: Lehigh’s campus (Pennsylvania), the USS Intrepid (New York City) and The Legion of Honor (San Francisco). I designed the invitation so each event had its own spread. I used short-sheets and elements from the campaign’s visual identity to create a piece that felt both unique and engaging to receive and page through.
Stationery, Packaging & Collateral
I explored and flexed the brand’s identity to create the stationery, packaging and collateral that gift officers use when reaching out to donors and industry partners. I designed the brochure in the campaign’s simple, bold, clear style—using type, image and colour to highlight the campaign’s key focus areas.
Web
Bold use of typography, colour and photography created a consistent visual identity from the campaign’s print materials to its website. I used unconventional (yet intuitive!) interactive elements to guide donors through a clearly organized site structure, helping them discover the themes that resonated most with their values.
This website is featured on Durkan Group’s list of Top 10 Capital Campaign Websites for Higher Education.
CollaboratorsWeb development: Dan Herrero
Creative direction: Kurt Hansen
Portraiture
Powerful portraiture is used to illustrate the breadth and diversity of Lehigh’s people and their intersecting ideas. I art directed photoshoots to help tell their stories.
CollaboratorsPhotography: Christa Neu
