Go: The Campaign for Lehigh
IMPLEMENTING A NEW Identity, design (PRINT AND WEB) AND ART DIRECTION OF PHOTOGRAPHYGO: The Campaign for Lehigh is a $1 billion fundraising and engagement initiative to strengthen Lehigh University’s efforts to attract the best students, develop new facilities and programs, and support faculty research. While rooted firmly in the university’s core values, the identity that Sullivan (NYC) developed for the GO Campaign was a departure from Lehigh’s (more traditional) style. Said departure allowed me to explore a new visual language for a 150+ year old university.
Client Lehigh University
Scope Print and web design, art direction of photography and project management
Web development Dan Herrero
Photography Christa Neu
Creative Direction Kurt Hansen
Launch Invitation
The campaign was launched with a three-day celebration across three locations in the United States—on Lehigh’s campus (Pennsylvania), aboard the USS Intrepid (New York City) and at The Legion of Honor (San Francisco).
Stationery, Packaging and Collateral
I explored and flexed the brand’s identity to create the stationery, packaging and collateral that gift officers use when reaching out to donors and industry partners. I designed the brochure, fondly referred to as the "mini case statement", in the campaign's simple, bold, clear style—using type, image and colour to highlight the campaign's key focus areas.
Web
Web creative direction: Kurt Hansen
Web development: Dan Herrero
Portraiture
Powerful portraiture is used to illustrate the breadth and diversity of Lehigh’s people and their intersecting ideas. I art directed photoshoots to help tell their stories.
Photography: Christa Neu
