umoja 30
The Umoja House at Lehigh University was born from student activism—from the need for more diversity and inclusion on campus. It was established in 1989 as a residence where students of colour could express themselves, and has since evolved into a residential community that embraces all manners of diversity.
I designed materials across media for Umoja House's 30 year anniversary celebration.
Wordmark and Palette
My goal was to create a mark that felt like a subset of the Lehigh University identity, while giving the celebration its own personality.
I used Lehigh’s colours and a classical serif typeface to achieve the former, and played with arrangement, scale and a typeface with a hand-made quality a to achieve the latter.
Portrait Gallery
Photographer Christa Neu captured portraits of Umoja House’s past and present residents, and enlisted me to plan, produce and install the gallery.
I measured spaces, created the layout plan, test-printed on different substrates, handled production , managed the (very limited!) budget and installed the gallery.
Editorial
To celebrate its 30th anniversary, Lehigh published a long-form editorial feature about the founding of the Umjoa House. I designed both the print and web versions.
A Note on Warm and Fuzzies
From a professional standpoint, the range of work for this project was incredibly wide, which is always fun!
And from a personal standpoint, it's been immensely fulfilling to work alongside a group of people who care as deeply about community as the team working on this celebration does.
My Role
Designing event identity, merchandise, environmental graphics and editorial pieces (print and digital media); production (including installation of gallery); and project management.