I was given the opportunity to design Eugene Lang College of Liberal Arts' recruitment book soon after Pentagram's redesign of The New School's identity in 2015. Exploring the new visual system was exciting to say the least—as was finding the book featured in a Paula Scher article on Pentagram's blog!
A series of 6 posters I designed for The New School's Summer Intensive programmes.
The Global Book is a reputation piece for Lehigh University’s Office of International Affairs—it talks about the work that the institution does at a global level.
In addition to designing the piece, I also had the opportunity to art-direct the wonderful Christa Neu while she photographed the students and faculty whose stories and quotes shape the content of this book.
GO: The Campaign for Lehigh is a $1 billion-plus fundraising initiative. It was launched in October 2018 with a 3-day celebration across 3 locations – on Lehigh’s campus (in PA), aboard the Intrepid (in NYC) and at The Legion of Honor (in SF).
This invitation was the first of a number of print pieces I got to work on for the Campaign.
Prior the public launch of Lehigh’s GO Campaign in October 2018, the university worked with Sullivan, NYC, to put together a visual identity for the $1 billion-plus fundraising initiative.
Using their style guide, I got to do what I enjoy best – explore and flex a brand’s identity by creating multiple pieces of collateral.
This gallery shows some of the collateral I’ve worked on for the campaign – the packaging for the Case Statement book, folders for the Gift Officers' daily use, letterhead and the Mini Case Statement (a condensed version of the Case Statement that Sullivan designed).
While rooted firmly in the university's core values, the identity that Sullivan (NYC) provided for the GO Campaign was, visually, a massive departure from Lehigh's (more traditional) style. Said departure made being the designer for this site an absolute blast—it gave me the opportunity to explore a whole new visual language for a 150+ year old university and figure out how best to use its elements to communicate the campaign's message.
Click here to view the website.
Art directed by Kurt Hansen, build by Dan Herrero.
The Campus Guide and Walking Tour was designed to help visitors to Lehigh University tour its beautiful campus. Well, technically, its three beautiful campuses.
Side-A, the side the piece unfolds to, is a map of Lehigh's historic Asa Packer campus, which houses a majority of the classrooms, all the residence halls and the university's libraries. A walking tour is marked off on this side.
Side-B shows driving directions from Asa Packer to the other two campuses—Mountaintop (research) and Goodman (athletics).
Watching my work move off the screen and into the real world is always exciting, but being able to see this piece actually be used around campus is exciting-plus-plus!
For when Mannes moved downtown.
In honour of 03/14—otherwise known as "pi day."
Over the course of the 2-and-something years I've spent at Lehigh University, I've worked on a number of pages for their various sites. This is a sampling of pages from their About website.
The new version of the About site needed to be more streamlined, easier to navigate and more visually rich than its predecessor. Designing it involved editing existing content modules that the web team had in place, and introducing new ones (while taking care that they could be used in our future sites).
Some pages were fairly straightforward, others were more complicated and took several rounds of iteration. The latter were particularly satisfying to work through.
I Am Play is a mobile platform that connects players with their local football community. Whether your looking for a venue, a game happening near you or for other players, I Am Play can make it happen.
Lehigh's Annual Report websites are referred to as "one offs" because they don't have to use the style sheets or the content blocks that've been built for the university's main sites.
But the project isn't a free for all. Given that its audience is fairly small, the Annual Report website can't be the sort of undertaking that requires very many man-hours on design or dev's end. It also needs to nod to the visual style of its print version—the design and production of which overlaps with the website, but not entirely.
My goals for the 2018 site were to create a digital companion to the printed Annual Report that –
1. allowed for easy navigation
2. didn't involving duplicating content that was already on our other pages (a real concern because the Annual Report recaps events that happened over the past year—events that already occupy space on our websites).
3. felt special—but without being a time intensive build for dev.
Proposed poster designs for the admissions team at The New School.
April through August 2015 has been largely about Lang, The New School's liberal Arts college, for me.
In April, I was given the opportunity to art direct a week-long photo shoot by Jacob Pritchard, coordinated by Matt Matthews. The shoot aimed to capture Lang's spirit.
One of the places the photography's been used is in the school's new website, designed by Laura Scherling, Ian Foster and John Lepak, and art directed by Ed Pusz.
Also in this gallery is Lang's course showcase, the one page that does not feature photography, but does feature animation designed by yours truly, which was translated into code by by Greg Simsic.
‘Next Stop’ is a pre-Commencement event at Lehigh that invites the outgoing class to share what their plans after graduation are. It’s a really special time of the year for me for a couple of reasons –
1. Everyone is happy and excited, which always makes everything better.
2. I learn all this cool stuff about the students (their insane triple majors, their wonderful accomplishments and some really heartwarming life-experience stories.)
3. I get to work on a solid breadth of material – from social media posts to print pieces to slides that are shown at Commencement (on a jumbotron!!!) This gallery shows samples of said solid breadth of material.
Photography by the wonderful Christa Neu.
This programme's style was based on the event's invitation–designed by Sung Baik. The challenge with this piece was to fit a lot of information in not very much space, while still having it look elegant.
Working on the Fashion Benefit, under Ed Pusz's art direction, taught me so much with regard to type, layout,form, paying attention to detail, setting up files for production, and fishbowls! I was incredibly stoked to work on this project, and was quite starstruck at the amazing list of designers that this programme went to.
A notebook, guidebook hybrid for the incoming class of 2015.
Each spread in the book has its own, unique grid—drawn by me, art directed by Ed Pusz—to represent all the different areas of study the university offers, and a special place in NYC that a member of the graduating class recommends the new recruits should visit to be inspired.
*Nurture Your Creativity in New York City
10 facts about tuning-forks for the the musical mind.
I have never enjoyed physics as much as when I was doing research for this poster.
A GIF animation I created for the Parsons Pre- College web page using icons and type designed by associate art director, Paula Giraldo.
This is where it lives–http://www.newschool.edu/parsons/pre-college-academy/ .
Identity design for a walking, eating tour through China Town, Manhattan. The idea behind the identity was marrying the lid of a Dim Sum basket, and the lid of a Manhattan manhole. These are some of its final applications, and a sample of the pages from the brand's guideline book.
My work for the Dim Sum Walk was exhibited at the 2015 Parsons Gala showcase.
In 2014, The New School's holiday card was a microsite, designed by Laura Scherling. I was part of the team that contributed to its illustrations and animations.
(Easter egg: For the final animation on the microsite, I used Nic Sanchez's abstract illustration of the University Centre as a base to create a secret message in the twinkly lights—they spell out H-A-P-P-Y H-O-L-I-D-A-Y-S in morse code!)
This is a series of books that aim to capture and preserve various pieces of world news from one day—11 November 2014. The content for these books was crowd sourced—many thanks to those who contributed!
11-18-14 is featured on the Parsons website.