I was given the opportunity to design Eugene Lang College of Liberal Arts' recruitment book soon after Pentagram's redesign of The New School's identity in 2015. Exploring the new visual system was exciting to say the least—as was finding the book featured in a Paula Scher article on Pentagram's blog!
This book was designed as a reputation piece for Lehigh University—it talks about all that the institution does for its students on a global level.
In addition to designing the piece, I also had the opportunity to art-direct the wonderful Christa Neu while she photographed the students and faculty whose stories and quotes shape the content of this book.
A series of 6 posters I designed for The New School's Summer Intensive programmes.
For when Mannes moved downtown.
I Am Play is a mobile platform that connects players with their local football community. Whether your looking for a venue, a game happening near you or for other players, I Am Play can make it happen.
In honour of 03/14—otherwise known as "pi day."
Proposed poster designs for the admissions team at The New School.
April through August 2015 has been largely about Lang, The New School's liberal Arts college, for me.
In April, I was given the opportunity to art direct a week-long photo shoot by Jacob Pritchard, coordinated by Matt Matthews. The shoot aimed to capture Lang's spirit. One of the places the photography's been used is in the school's beautiful new website, designed by Laura Scherling, Ian Foster and John Lepak, and art directed by Ed Pusz. Also in this gallery is the Lang's course showcase, the one page that does not feature photography, but does feature animation designed by yours truly, which was translated into code by by Greg Simsic.
This programme's style was based on the event's invitation–designed by Sung Baik. The challenge with this piece was to fit a lot of information in not very much space, while still having it look elegant.
Working on the Fashion Benefit, under Ed Pusz's art direction, taught me so much with regard to type, layout,form, paying attention to detail, setting up files for production, and fishbowls! I was incredibly stoked to work on this project, and was quite starstruck at the amazing list of designers that this programme went to.
A notebook, guidebook hybrid for the incoming class of 2015.
Each spread in the book has its own, unique grid—drawn by me, art directed by Ed Pusz—to represent all the different areas of study the university offers, and a special place in NYC that a member of the graduating class recommends the new recruits should visit to be inspired.
*Nurture Your Creativity in New York City
In February ‘14, I worked with a group to document the journey 7 students from Asia took to NYC, to participate in the Mercedes Benz Fashion week. This is a sample of the initial layouts I proposed, followed by some of the spreads I contributed toward the final book.
10 facts about tuning-forks for the the musical mind. I have never enjoyed physics as much as when I was doing research for this poster.
A GIF animation I created for the Parsons Pre- College web page using icons and type designed by associate art director, Paula Giraldo.
This is where it lives–http://www.newschool.edu/parsons/pre-college-academy/ .
Documenting an average week in my life.
Identity design for a walking, eating tour through China Town, Manhattan. The idea behind the identity was marrying the lid of a Dim Sum basket, and the lid of a Manhattan manhole. These are some of its final applications, and a sample of the pages from the brand's guideline book.
My work for the Dim Sum Walk was exhibited at the 2015 Parsons Gala showcase.
Color Theory is a luxury furniture store in SoHo. This is a series of 4 silkscreened posters, for their grand opening.
This is a series of books that aim to capture and preserve various pieces of world news from one day—11 November 2014. The content for these books was crowd sourced—many thanks to those who contributed!
11-18-14 is featured on the Parsons website.
In 2014, The New School's holiday card was a microsite, designed by Laura Scherling. I was part of the team that , contributed to the illustrations and animations on the microsite.
(Psst–with regard to final animation on the microsite–using Nic Sanchez's abstract illustration of the University Centre as a base, I created a secret message in the twinkly lights. They spell out H-A-P-P-Y H-O-L-I-D-A-Y-S in morse code!)
The quote I used for my very first silkscreen project reads, 'There's always money in the banana stand', a supremely profound piece of wisdom from one of my favourite shows—Arrested Development.
The plates for this print were made entirely by hand. The type is painted, and actual banana peels were used to make the textures and shapes behind the type.
I ate loads of bananas. And fell in love with printmaking.