go: campaign website
gocampaign.lehigh.edu
While rooted firmly in the university's core values, the identity that Sullivan (NYC) provided for the GO Campaign was, visually, a massive departure from Lehigh's (more traditional) style—and said departure made being the designer for this site an absolute blast!
This project allowed me to explore a whole new visual language for a 150+ year old university and figure out how best to use its elements to communicate the campaign's forward-thinking message.
My Role
Design and art-direction of portraiture.
The website was art directed by Kurt Hansen and built by Dan Herrero.