go: the campaign for lehigh: launch
GO: The Campaign for Lehigh is a $1 billion-plus fundraising and engagement initiative to strengthen Lehigh University’s efforts to attract the best students, develop new facilities and programs, and support faculty research.
I created the collateral with which the campaign was launched.
Invitation
The campaign was launched with a three-day celebration across three locations in the United States—on Lehigh’s campus (in Pennsylvania), aboard the USS Intrepid (in New York City) and at The Legion of Honor (in San Fransisco).
This invitation was the first of a number of pieces I worked on for the campaign.
Stationery and Packaging
Lehigh worked with Sullivan, NYC, to create the campaign’s visual identity.
Using elements from the style guide that Sullivan provided, I explored and flexed the brand’s identity to create the campaign’s collateral.
Brochure
This brochure, fondly referred to as the "mini case statement", was created as a leave-behind for Lehigh's Gift Officers to share with prospective donors.
I designed this piece in the campaign's simple, bold, clear style—using type, image and colour to create impact and highlight the campaign's key focus areas.
Art-direction of Portraiture
Powerful portraiture is a device that's used across this campaign's materials—to illustrate the breadth and diversity of Lehigh’s people and their intersecting ideas.
I worked with Photographer Christa Neu—art-directing the photoshoots to create these images.
My Role
Design, production, art-direction of portraiture and project management.