the council for equity & community: running social media
The Council for Equity & Community (CEC) is an independent advisory board of faculty, staff and students committed to promoting diversity, inclusion and equity at Lehigh University. I run their Instagram account—handling overall strategy, content planning, coordination with campus partners, copy writing and design.
Creating a Space That Celebrates Diversity, Inclusion and Equity Efforts, and Their Champions
Prior my involvement, this space was being used to repost graphics created by other groups—graphics that were not always well thought-out, or intended for use in social media.
Since receiving the keys to the account, I’ve worked to make it an accessible space that makes the community aware of the many engagement opportunities available across Lehigh—academic, social and philanthropic.
Gallery post about Lehigh’s International Bazaar
I told this through the lens of student photographer Marcus Smiths’s favourite images from the event.
Gallery post about the Lehigh University Student Scholars (LUSSI) programme
LUSSI helps students from underrepresented backgrounds experience a smoother transition from high school to college.
Gallery post about the Marcon Institute
This institute works to prepare students to work alongside community partners to bring about change in the area of social justice.
Gallery post about the Fountain Hill Food Pantry
Gallery post summarising the 'Guidelines for Effective Dialogue'
Gallery post about the Greer Scholars programme,
This programme provides funding and a support network to Black, Hispanic and Native American students who are pursuing engineering studies.
Gallery post about the Lehigh University Art Galleries
Amplifying Programming that Fosters Diversity, Inclusion and Equity
One of the CEC’s main goals is to amplify the ongoing efforts of various groups to improve campus culture. To help achieve this, I reimagined how their Instagram account was being used—making the gallery a space that celebrates diversity, inclusion and equity efforts, and their stories a space that amplifies ongoing programming from various groups at the university.
Instagram story about Pride Month at Lehigh.
Instagram story about initiatives and groups that foster DI&E to support on Giving Day.
Instagram story about Juneteenth at Lehigh.
Instagram story Lehigh’s principles for an equitable community, which all members of the university are expected to follow.
Creating a Record
High-impact Instagram stories that contain useful information even after the specific event(s) they’re promoting have concluded are kept alive in the platform’s Highlights—so interested parties are able to refer back to them at any time.
My Role
I run this account—handling everything from strategy, to interviewing campus partners, to writing, to design.