Eugene Lang College of Liberal Arts
Cross-media design & art direction of photographyEugene Lang College of Liberal Arts is a progressive liberal arts college within The New School. I worked on Lang’s student recruitment material (print, web and imagery) as part of the first batch of work for the university that implemented its visual identity which was developed with Pentagram. Exploring the brand new system was incredibly exciting—as was finding my work featured in Paula Scher’s article on Pentagram’s blog!
Specs & CollaboratorsClient: The New School
Scope: Design for print, web and motion gfx, and art direction of photography
Creative direction: Ed Pusz
Photography: Jacob Pritchard
Motion gfx, in situ.
Art direction of photography | Photography by Jake Pritchard
Art direction of photography | Photography by Jake Pritchard
Art direction of photography | Photography by Jake Pritchard
Art direction of photography | Photography by Jake Pritchard