Campus Guides & Tours
Concepts & design across media
I reimagined the self-guided campus tour experience at Lehigh University—through a printed guide and web-based audio tour. While each piece functions independently, they are designed to be used in tandem for an integrated experience. The supporting Instagram story series broadens access, allowing remote audiences to engage with campus content.
Specs & RecognitionClient: Lehigh University
Scope: Concept through production for print and social media, concept and design for web, illustration and project management
Recognition: UCDA Design Awards: Marketing (Excellence), AAF Awards: Cross Platform Campaign (Silver), CASE Circle of Excellence: Design (Silver)
I designed this edition of Lehigh’s printed campus guide to be easy to carry while navigating campus, making deliberate choices around size, stock, scale of type and imagery and colour.
QR codes link the reader to the companion audio guide, which is shown lower on this page.
The guide shows a clearly marked ADA-friendly walking route.
Having been designed in a post-COVID world where access to campus buildings has become more limited to visitors, I used photography on each tour-stop’s page to show the typical activity inside the building.
The use of photography allowed us to show students what life at Lehigh could look like for them—from academics to res-life.
The web-based audio guide serves as a companion to the print piece. Each track features stories and insights from student ambassadors, bringing campus to life. To make it easy to use while navigating campus, it was built mobile-first. Tracks are paired with visuals to help orient visitors. To optimize performance and load-times, audio is hosted on SoundCloud.
I pitched and designed the Campus Tours Instagram Story series in response to the pause on-campus visits during COVID-19. The goal was to safely introduce prospective students to Lehigh’s campus and give them a sense of what life here could look like. The series, 19 episodes long, was successful enough that it’s become a biannual production.
Each episode highlights an iconic campus building and follows a consistent format: an animated introduction showing the building’s location relative to the next tour stop; its historical context; its current use; and an invitation to explore virtual or in-person visit options.