Campus Guides & Tours: Print, Web & Social Media
Cross-media concept & design
I reimagined the self-guided campus tour experience at Lehigh University—through a printed guide and web-based audio tour. While each piece functions independently, they are designed to be used in tandem for an integrated experience. The supporting Instagram story series broadens access, allowing remote audiences to engage with campus content.
Specs & RecognitionClient: Lehigh University
Scope: Concept through production for print and social media, illustration, concept and design for web, and project management
Recognition: UCDA Design Awards: Marketing (Excellence), AAF Awards: Cross Platform Campaign (Silver), CASE Circle of Excellence: Design (Silver)
Printed Guide
Before the redesign, visitors received a single-sheet map showing the fastest routes to Lehigh’s iconic buildings. Key updates in this version:
ADA-accessible walking routes
A more portable, carry-friendly format
Images highlighting life inside each building
QR codes linking to the Campus Guide’s companion audio guide
Website & Audio Guide
The Self-Guided Tour webpage is a student-led companion to the printed guide, offering audio tracks with stories and insights that bring Lehigh campus life. Designed mobile-first for easy use while walking around campus, the site mirrors the printed guide’s order, with each audio track paired with a matching visual. To optimize performance, audio and images are hosted on SoundCloud, ensuring fast load times.
Social Media Tours
I pitched and designed the Campus Tours Instagram story series in response to the pause on on-campus visits during COVID-19. The goal was to safely introduce prospective students to Lehigh’s campus and what their life here could look like. Each episode highlights an iconic building and follows a consistent format:
Animated intro showing the building’s location relative to the next tour stop
Historical context
Current use
Invitation to explore virtual or in-person visit options
The series ran 19 weekly episodes and was successful enough that it has since become a bi-yearly series.
