Campus Guides and Tours
CONCEPT AND DESIGN (PRINT, WEB AND SOCIAL MEDIA)The goal for this cross-media project was to provide visitors with a guide that would allow them to navigate and learn about Lehigh’s beautiful campuses in the absence of a tour guide.
The Campus Guide’s two main components are the printed guide and the audio guide (website). While each of these pieces can stand on its own, they are best consumed in combination, while exploring campus. The third component is an Instagram story series, designed for those who are learning about campus remotely.
Printed Guide
Prior this redesign, visitors were given a large, single-sheet map which showed the fastest paths to access Lehigh’s most iconic buildings. Key updates in the this reincarnation include:
ADA-accessible walking routes
easier carry-size
images showing life inside the buildings
QR codes lading to the Campus Guide’s companion audio guide
Website and Audio Guide
The Self-Guided Tour webpage is a student-led guide to all the stops listed in the printed piece. Each stop’s audio track includes information and anecdotes, giving listeners a glimpse into what life at Lehigh is like.
Care was taken to ensure that this site would be easy to use while walking around campus:
design was approached mobile-first.
stops are arranged in the same order as the printed guide—and the embedded audio track includes a visual of the stop, which matches the image used in the printed piece.
to reduce load-times, audio files and images are hosted on SoundCloud.
Social Media Tours
I pitched the ‘Campus Tours’ Instagram story series as a response to the sudden and indefinite pause to on-campus visits when COVID-19 safety measures were put in place in 2020. My goal was to safely introduce prospective students to Lehigh’s beautiful campuses, and the life they could have here.
Each ‘episode’ within the series focusses on an iconic campus building, and follows the same format: i) an animated introduction that shows the relative location of each tour-stop to the next); ii) history; iii) how the building is used today; iv) an invitation to explore visit opportunities (virtual/in-person). There were 19 episodes in total—one posted every week.
The series’ success has led to it being run annually.
My Role
Printed Guide: Concept, design, creation of maps, production and project management
Website and Audio Guide: Concept and design
Social Media Tours: Concept, writing, design and production